SHINE YOUR WORK EdFringe edition

IBringing a show to the world’s largest arts festival—Edinburgh Festival Fringe—can feel overwhelming. It’s easy to get lost in the noise, but the key to success is staying positive, making small strategic adjustments in your way of promoting your show, and keeping your energy up.

SHINE YOUR WORK is an event series designed for artists, producers, and anyone promoting a show at EdFringe. Both sessions will provide you with essential tools to stay on track, refine your promotion, and effectively reach your audience—even when the festival pace picks up.

This is a concept developed by Wildtopia by Karen Toftegaard – and presented in collaboration with Edinburgh Festival Fringe Society.

What you get:
* Attend all sessions or drop in for the ones you need

* A space to meet peers in the same situation as you – wanting their work to be seen.
* Access to an easy-to-use app with:

• Quick exercises to sharpen your messaging

• Festival boosters to keep you going

• Session recordings for on-the-go learning

  • A focus on social media, networking, and staying visible in the right way

  • A mindset approach that helps you stay positive, adaptable, and ready to make an impact

Because at EdFringe, success isn’t just about the work you bring—it’s about how you share it. Let’s make sure your show gets seen!

Who: Open to all artists, producers and promoters. 

Why: To learn tools to promote your show and reach the right audience. 

Photo: Lesley Martin